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Yes, flash used to be good for it brings interactive effects and frequently used as plug-in for web establishment. But with the advancement of technology, we expect something perfect and more powerful to be applied on web construction. For web developers, they've long realized the disadvantages of flash based plug-ins. Fortunately, technology helps change the world! Now computer engineers have initiated Css3 and JQuery, the very programming tools that enable super interactive and cost effective programs. Thanks to these programming tools, fliphtml5 was originated and it creates flip-book plug-ins that are totally none flash-based. Web designers love Css3 and JQuery based flip-book plug-in so much because it saves a large sum of web spending, and completely searchable to search engines. 1. System friendly to mobile devices: unlike flashes, which are dull on webpage of mobile devices, Css3 and Jquery based flip book plug can still present super interactive content on your IPAD, Iphone, android. When you add your flip book plug-in on your web pages, it will reach a tremendously wide range of different viewers and hugely inspires business orders. Your flip book may even make your webpage rank top on the Google because it greatly benefits to SEO. 2. Design reading orientation for your flip book. For book views, generally they read from left to right. But some prefer right to left. No matter what your reading inclination is, you can completely customize your own reading orientation. Fliphtml5 is widely appreciated flip book program by people from different cultural backgrounds because its multiple custom setting tools allow them to totally design distinctive flip book of their own.