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Select design and style card attractive and in multicolor. *Choose right design for birthday cards: 1-Age of recipient: When choosing the design and style of birthday card the age of recipient's is important. Card for an older person may have more elegant and sophisticated design and card for a child may have bright color, playful design and cartoon characters user choose.2-Gender of recipient's: A card design for women select floral design and pastel colors. Card design for man select bolder color and graphic design.3- Personal interests of recipient: User can choose a design and style that reflects person hobbies. If person love sports choose cards sport related design.4-Relationship with recipients: if user have close relationship with person choose a more personal and sentimental design and style. If professional relationship with recipient’s user chooses more formal and elegant design. 5- Occasion and theme of Birthday card: if the birthday for milestone age tone and message of birthday card should reflect the significance of occasion.6-Campagin Development Cost: For milestone age birthday. You can use language more celebratory and reflective. For non- milestone birthday you can use language is more playful and lighthearted. *Selecting Birthday Card for Different Age Group: 1- Birthday Card for Children: Select Birthday Card for child to choose something more colorful, bright and playful. Children love eye catching and visually appealing. So, opt for a card with fun illustrators, cartoon characters or animal. 2-birthday card for Young Adults: young adult often interested in self in self-expression select birthday card that reflects their personality and interests.3-Birthday Card for Middle Age Adults: Middle Age Adults appreciate card that reflects achievement, accomplishments, and experience. 4- Birthday card for Family Members: Family Members appreciate sentimentally and thoughtful messages, so writing personal note inside the cards.