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Bulk SMS Marketing application is a SMS marketing provider which can send a large amount of SMS and messages to a targeted groups of members and customers as well as to the selected recipients. User can segment the customers database management to pitch the bulk SMS marketing for collecting the relevancy amount of customers data, creating segmentation criteria, for use of segmentation tools, for analyzing the performance of customers messages. By choosing a reliable Bulk SMS provider one can have surety for the sender id configuration, avoid Spam triggers and overloading, optimal timing and also for the testing of messages before sending them. Software can maintain good sender reputation, monitor delivery reports, optimizing the different carries, keep the data secure and compliance with regulations. Bulk SMS Marketing software comes with the limitations such as character limitations, no multimedia support, limited interaction and dependency on mobile devices. Benefits of bulk SMS Marketing- 1. Instant impact to the receivers of the messages. 2. Less barriers in the process of delivering the messages. 3. Cost effective marketing management. 4. Impressive rate of conversion of the receivers. Advance Features of bulk SMS Marketing: 1. Software can save a large amount of time by its functionality to sending messages instantly. 2. Engaging the business and organizational marketing for the better business growth. 3. One can target the whole database of contacts, groups and recipients. 4. Segmentation technique can Improve the targeted bulk SMS marketing for the user. 5. Sender’s configuration such as name and phone number can help in security of the messages. Bulk SMS Mobile Marketing is using by the various sectors of the industry for the organizational growth, to improve the conversion rate of the services, engage the business environment. Customers prefers text messages comparing to the other source of information gathering.