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Bulk SMS gateway requires careful planning, attention to detail and adherence to best practices. *Best practices to using bulk SMS gateway: Clear outline your goals and objective for SMS campaigns and ensure that you have proper consent for recipients for sending them SMS Messages. Segment your audience and personalization for sending personalized and target messages increase the chances of engagement and conversion. Personalize your message with recipient name and relevant information. Always provide recipients with simple and clear opt-out mechanism. Craft concise and to the point messages the deliver value and convey the process. Measures such a delivery rates, click through rates and conversion. Regularly update and clear your contact lists. Refrain from using URL shorteners in SMS messages as they may flagged and spam by mobile carriers, reducing deliverability. *Ensure your messages delivered successfully: Bulk SMs gateway provider good track record of delivery messages promptly and efficiently. Bulk SMS gateway provider has good coverage for target regions where you intend to the messages. Sender ID is alphanumeric or numeric identify the appears as sender of an SMS. Choose appropriate time for sending messages. Regularly monitor the delivery report provided by bulk SMS gateway provider. Address delivery errors and bound promptly. Some errors might due to temporary issues. Avoid using excessive capitalization, multiple exclamation marks. Follow SMS regulations and guidelines. Using high quality and opt in contact list may higher chances for successfully delivered messages. Following these steps, you significantly increase the chances delivery successfully through bulk SMS gateway. Some CRM and marketing tool offer built in integration through bulk SMS gateway. Bulk SMS gateway allows you to connect their services CRM or marketing automation platform. Ensure the message send correctly.