View Image

More than an environmental friendly alternative to printed media, digital publishing offers a lot of benefits: cost-effective, easy to deliver, more flexible, globally accessible and so on. Besides, digital publishing also provides you with a number of effective tools for your e-marketing campaign, among which e-brochure is the powerful promotional tool. E-brochures can showcase your products, services, brochures, catalogs or any digital publication online, and an outstanding e-brochure can effectively promote your business among prospective customers. There are a wide range of ways for you to optimize your e-marketing campaign, and I believe that you've learned about that and put into practice. So you might not be interested in e-marketing strategies, yet what I am going to talk about below may raise your interest. Today I will concentrate on online brochure marketing. How to make your e-marketing campaign more effective with digital product brochures? Interactive video experience Videos can demonstrate complex points and ideas in a visual way. Compared with text content, videos are more persuasive, more engaging and more interactive. And for another important reason, readers prefer to watch videos rather than glance over the long lines. And that's why video marketing has been ranked as top trend of digital marketing for 2014. Embedding videos in your online e-brochure will surely fascinate the readers. The clear and persuasive idea in the video will make them more willing to get to know your products or things you want to sell. While applying videos to your digital product brochure, it is strongly recommended that YouTube channel should be combined into your online brochure marketing as YouTube can drive traffic to your e-brochure and website. Digital advantages Marketing is not simply about one platform or solution; it is about how to maximize ROI using combination of all possible means.