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Reading vivid page flipping effect e-book has long been our expectation. So a lot of people tend to Google “E-book Maker” to find an excellent digital book program on web. Indeed they can find lots of relative e-book programs. Some require payments and some are free. So when users come to our flipbook program, they can easily get confused about these items. When talking with our clients, we are always asked about the essential differences between the common e-book software and our flipbook software. Their question always go like” e-book maker is not a rare thing on web, what makes the flipbook software different from others?”;” what are the basic advantages of flipbook software?” Yes, when we come to the creation of digital publications, common e-book software and flipbook software are all the same like programs that offer basic solution of making digital publishing books and are meant to better the experience of reading .Most of the programs support self creating functions. However, flipbook software does have essential qualities that differentiate itself from others. Compared with common e-bookmakers, flipbook is specifically made for digital publishing by software engineers, which means, flipbook software is much more professional and offers more premium digital publishing quality. ----FlipHTML5 A. Flipbook software allows users to have their own digital brand. It's true that we can search and find lots of e-book programs on web offering digital book solution, but your digital publications will be branded with the logo of program makers with watermarks. So your digital books can barely have some marketing values. In fact , these programs are made to advertising the brand of the program makers, not the users. Flipbook software is totally user oriented and allows users to customize their own digital brand. B. Flipbook software creates pure html5 digital books. Common e-book makers offer digital book making solution.