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The past few years have witnessed how digital marketing proceeded, and the trends of recent years have been proved to be inerrant by the results. The digital marketing trends are changing constantly, but some trends are always given high attention; and these main digital marketing trends still deserve top priority. In addition to the digital media marketing trend, this article will also focus on some of the latest digital marketing trends in 2014. * Content Managing Your competitors are right out there, how can you beat them by directing the traffic to you and turning the prospects into real buyers? The secret lies in the content you are sending. This is not simply a work of content accumulating. Instead, on one hand, your content needs to be valuable to the audience and it should be customized to suit what they need. On the other hand, it can yield twice the result with half the effort to make your content a great engagement. And this is all about how content is presented. * Multimedia Covering You should keep in mind that the trends in digital marketing are not absolutely separated but they are interoperable. Multimedia especially video can enhance the content and make it more interactive and engaging. Videos can express or help elaborate the content in a visual way. Besides, people would like to watch a content-rich video rather than a long passage. It condenses but makes it more clear and persuasive, that's the charm of video and other multimedia elements. *Social Presence Being aware of the power of multimedia, many social websites such as Facebook, Twitter and Pinterest have provided their users with the ability to add not only text, but also videos and images.