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Recent years have witnessed great changes in digital marketing. And in this lucrative yet competitive field of digital marketing, those who seize the opportunities with effective marketing strategies have achieved great success and are still booming, while the rest fade away from this field. So what are the opportunities? Or to be more precisely, what are the strategies for a successful digital marketing? No matter how digital marketing changes, it has a lot to do with the acknowledged trends, among which are content marketing, mobile marketing, social media marketing, e-mail marketing, interactive experiences marketing. And with no doubt, content is still king in today's marketing. Content is at the heart of today's digital marketing strategies, and it's so important that even Seth Godin once said: "Content marketing is the only marketing left." To convert your marketing effort into real profits, it's extremely vital to optimize your content on websites, social networks and anywhere you want to deliver your ideas. And how to maximize your content marketing effort will be the very issue facing digital marketers? Believe or not, HTML5 digital publishing can be the effective solution to convey your content. And here are some tips for a content marketing success with HTML5 digital publishing: #1) Make your content interactive Just as mentioned above, interactive experiences marketing plays a big role in today's digital marketing. So make your content interactive enough to attract your audience, striking them with sensational and interactive experience. Rather than plain PDF pages, impress audience with HTML5 page flip animations and visual videos and other dynamic elements. #2) Make your content searchable Search engine has been the quickest way to grab what one looks for, and that's why so we do our utmost effort to make our content rank on search engines.