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Nowadays, information technology is developing rapidly. And now there are more and more digital publications appear in front of us. Then are there digital publications such as digital magazine, e-Book leave you a really deep impression? As we know that, designing is always a challenge, whatever you are about to design. Here we would like to talk about the magazine designing. A digital magazine with wonderful design, on one hand, it can drive readers' attention to read the magazine easily; on the other hand, users are willing to share a wonderful magazine with great contents. Anyway, before getting into the main part you should know some rules and based principles to design a digital magazine. Some of them might help you a lot while you are designing a digital magazine, e-book, brochure and catalog. 1. Wonderful Templates and Style guides In general, a consistent design is very import for a digital magazine. Not only it helps to represent brand value, but also it engages the users for a very long time. However, new design templates also not mean to create a brilliant digital magazine without any chance. Flip HTML5 provides 12 templates for users to design the digital magazine. Different templates are with different styles. 2. Keep Your Target Audiences in mind An excellent designer always put the audience in the first place. Think about the people who will read the magazine, think about what they want to know, what they want to buy, what they are thinking. Based on this rule, then your digital magazine can attract your targeted audiences easier. 3. Keep the text and images interesting As we know that, most of us are bored to read a long article without any images. In this case, designer should know that text should have proper format and arrangement to avoid getting boring to read the digital magazine. Flip HTML5 is a powerful digital magazine maker allows users to insert multimedia and animation objects such text and images on the flip page.