View Image

Content has always been ranked as the top trend in digital marketing, and well-organized content can help marketers easily find their prospects and real buyers. And being an interactive media form that can greatly engage audiences, rich media can promote content effectively, and it can absolutely help improve marketing strategy in digital marketing. More than simply text, rich media refers to an integration of text, video, audio, image slideshow and any animated element. It converts the static content into a dynamic engagement and creates an interactive experience. And the natural advantages of rich media afford business and digital marketers to outstand themselves by making their content unique. Many people worry that these rich media content cannot be presented without the help of Flash which has been rejected by Apple and a lot of mobile devices. But they have no idea that now HTML5 can also provide the same experience and effect, or even more. Flip HTML5, a page flip book maker developed based on HTML5, can help to enhance the marketing content with page flipping experience and rich media: video, YouTube, Vimeo, sound track, photo slideshow, etc. And all these rich media can also display on the mobile devices. The core of rich media is to engage audience with strong interactivity. And with the help of HTML5 technology, it's very easy to layer the rich media content and present them to audiences interactively. Imagine the video, audio, images and other media elements check in and out in sequence. Besides, isn't it pleasing if the readers have the ability to write and draw within the content? If you haven't included rich media content based on HTML5 yet, it's high time you adjusted your digital marketing strategy because your rivals already have. Stay the same, you will be abandoned.