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Go look at your library of writing tools. What do you see? Products to help create a story outline, a place to compile research, a dictionary app, spellchecking, and more. But what about your characters? What do you use to develop them, or do you just sort of, you know, let them evolve.
Guessing? Hoping? Try knowing.

Persona is based on this concept: by categorizing characters into archetypes, you can know their background, which in turn shows their motivations, and then allows you to predict their behavior. To put it bluntly, it is the difference between deliberately crafting a compelling character or hoping that the character turns out the way you wanted.

Get inside your character's head.

Packed inside Persona are archetypal themes—good guys and bad guys. These archetypes are described in detail: personality traits, qualities, flaws, background, occupations, and how they interact with other personalities. Whether your character is a brainiac talking fish or an outcast orphanage owner, Persona helps you explore how each one's unique psychology and background influence their dealings and dialogue. We've even made it possible for you to see what happens if your character becomes corrupt and turns from hero and heroine into villain or villainess.